BIFA Awards

Photo credit goes to: Sakin Photography

Introduction

Graphycity had the privilege of undertaking the comprehensive branding for the prestigious Miss Evergreen Bangladesh Season 1.This project aimed not only to capture the essence of beauty and grace but also to embody the cultural richness and diversity of Bangladesh. Through meticulous design and strategic branding, Graphycity endeavored to elevate the pageant to new heights while staying true to its roots.

Objective

The primary objective of this project was to craft a visual identity that reflects the beauty, elegance, and cultural heritage of Bangladesh, encapsulating the spirit of the Miss Evergreen Bangladesh Beauty Pageant. Graphycity aimed to create a cohesive branding package that would resonate with the audience, participants, sponsors, and stakeholders alike.

Scope of Work

Graphycity conducted thorough research to understand the target audience, market trends, and competitors. Based on insights gathered, a comprehensive brand strategy was devised to position Miss Evergreen Bangladesh as a symbol of beauty, poise, and cultural pride.

• Logo Design

• Visual Identity

• Marketing Collaterals

• Event Branding

Outcome

The collaboration between Graphycity and Miss Evergreen Bangladesh resulted in a visually captivating and culturally resonant brand identity. The pageant garnered increased attention and engagement both online and offline, attracting a diverse audience and establishing itself as a premier platform celebrating beauty and culture in Bangladesh.

Conclusion

Graphycity's complete branding for Miss Evergreen Bangladesh exemplifies the power of strategic design in capturing the essence of a cultural phenomenon. By seamlessly blending tradition with modernity, the branding not only elevated the pageant's image but also contributed to fostering a sense of pride and unity among the people of Bangladesh.